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A wide range of keywords and associated data for uses in your Google Ads campaigns as well as content marketing and SEO. Cost: FREE 3. Bing Ads Editor With Bing Ads becoming an increasingly popular PPC platform, the Bing Ads Editor is your all-in-one companion for managing your Bing Ads campaigns. Cost: FREE 4. Google Ads Scripts Many PPC marketers have discovered the power and flexibility of Google Ads Scripts to help them automate tasks that would otherwise eat into their precious time. If you haven’t checked them out, maybe it’s time to give them a try! Cost: FREE 5.
Google Ads Performance Grader WordStream’s Google Ads Performance Grader performs a thorough PPC audit of IT Numbers your Google Ads account in 60 seconds or less, completely free. See what you’re doing right, and where you could improve, and see a greater return on your Google Ads investment. Online marketing tools WordStream AdWords Performance Grader Cost: FREE 6. Bing Ads Intelligence Although Bing Ads has intentionally made its experience as similar to Google Ads as possible to help advertisers make the transition or run complementary campaigns, one area Bing excels in is its reporting functionality. The Bing Ads Intelligence suite of tools offers some remarkable reporting, so if you’re serious about Bing Ads, be sure to explore Bing Ads Intelligence. Cost: FREE .

Bing Ads Grader Like WordStream’s AdWords Performance Grader, but want to see how your Bing Ads account is doing? No problem. The WordStream Bing Ads Performance Grader will evaluate the strength of your Cost: FREE 8. PPC Keyword Wrapper SEO Book’s Keyword Wrapper offers a great deal of value to PPC marketers. Simply enter one or more keywords, then “wrap” them into groups according to match types such as broad, phrase, and exact – or all three! Cost: FREE 9. Google Trends Search trend data can be incredibly valuable to PPC marketers – so you can adjust campaigns to match seasonal demand – and Google Trends is one of the best free sources of this information out there.
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