This means that it is paying particular

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Finally, based on all the data collected you will have the possibility to create personalized content and make anyone who enters your site feel "unique".  - Know your users - The “mobile-friendly” strategy You're already starting to have fun with Google Analytics, right? You've probably already tinkered around and discovered more features of this tool. But, speaking of your users' behavior, I would also like to draw attention to the mobile strategy you are pursuing. As you well know, for a few months now Google has started indexing sites on mobile devices. attention to online platforms that define themselves as "mobile-friendly", i.e. friends of smartphones, tablets and so on. You are surely wondering what all this has to do with Google Analytics. I'll answer you straight away: this tool is also able to distinguish the number of visitors who entered your site via desktop from those who entered via smartphone.

And the results (and considerations) you can get about it are surprising. Enter Google Analytics and go to this section:**Audience > Mobile device > overview.**Once you arrive at your destination, a table will appear before your eyes, made up of several rows and columns. As you may have noticed, the words desktop, mobile and tablet are present on the lines, easily understandable. For the columns, however, the values are the following: Users. How many users have opened a Agent Email List page from a computer? How many from smartphones? How many from mobile? This number tells you exactly that. New users. Sessions. Bounce rate. Pages/session. Average session duration. Conversions: goal conversion rate, goal completions, goal value (the value in terms of money you place on each goal to be achieved). What do you need all this array of information for? They help you understand where the most conversions are coming from.





And, above all, thanks to the value of the average session duration, you can understand whether your site is considered "mobile-friendly" by those who use it. In other words, if you notice low smartphone duration, it's probably because your site is slow to load or because the content isn't displaying optimally. Remember that, depending on how "responsive" your site is, i.e. perfectly viewable from all devices, the mobile version also depends. This is, as you can imagine, a very important feature and being able to have concrete data based on this certainly represents a very useful tool for your business.- The “mobile-friendly” strategy  Search engine keyword control After talking about content, I couldn't help but discuss keywords. In this regard, I hope that before creating your site or undertaking any type of activity related to , you have carefully chosen the . That is, those keywords for which you want to position your site on search engines.