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Although there is not a fixed number of grouped content items to create for a particular topic, there should be between 15 and 25 items, depending on the importance and nature of the topic. Sometimes much more, sometimes less. While pillar pages are typically focused on general terms with high search volume, group content is more often focused on long-tail keywords. Consider content that explores a specific part of a topic in detail. These could be answers to questions, guides to specific areas, or even opinion pieces on a trend. But how do you identify target keywords for grouped content? If you are not yet familiar with this concept, start by studying what long-tail keywords are .
Long-tail keywords are keywords that aren't Last Review searched for as much as other, more popular terms, usually because they are very specific. Most long-tail keywords are at least three words long. However, the length itself does not determine whether it is a long-tail keyword or not. Long-tail keywords get their name from a Google search results graph. A few terms (the head of the chart) are searched for frequently, while most searches (the tail of the chart) are for longer, more obscure keywords. To find grouped content keywords.

You need to dig deeper into a topic. And Keyword Magic Tool is a great place to start your search. Enter your pillar page keyword to get a comprehensive list of potential search queries. Consider the intent and depth of these and identify which ones could work as a consolidated page. In the example above, let's say the main pillar page is on the broader topic of telecommuting. Potential keywords from the grouped page that we could extract from this list include mandatory telework, covid telework, telework.
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