How to write different types of Blog Posts: Pillar and Cornerstone

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It is necessary to have the right inspiration to write valid articles, with a good structure and of value for the user, inserting everything into an ad hoc web marketing strategy .Well, so you're wondering…How and what different types of blog posts can I write?Pillar and Cornestone are articles that you can often find online, whose characteristics are important and should be explored further for all bloggers who intend to create content capable of generating numerous visits.In these blog posts we come across content that can be defined as "evergreen" , always valid, useful and frequently searched for by users over time .“So written once, I don't have to worry about updating it?”Absolutely yes, however. Evergreen contents need to be monitored and updated over time with the new and most recent appropriate measures. When, essentially, news is promulgated regarding the topic being discussed.



Pillar and Cornerstone articles can generate up to 70% of visits on Special Data  a website. They are rather long articles that can have from 1,000 to 10,000 words . They are based on macro topics which in turn include further sub-topics.In both types of blog posts, the subtopics are only mentioned , explained approximately with a description of their most important characteristics .However, within the text there are always links through which the user can click to learn more about the chosen subtopic . This way, you will be able to read the information in more detail, in more specific articlesPillar and Cornerstone blog posts are therefore articles that act as a guide for the user to carry out an action. They provide the necessary indications, well organized, respecting a valid hierarchy of the concepts exposed, which can then be explored in greater depth with the appropriate links to other more specific blog posts.Well! Now that we have introduced their main peculiarities, let's take a closer look at how…Write a Pillar for your blogRemember: Pillar, from "pillar", is an article full of generally valid information, unrelated to current events, which is proposed as a point of reference for a certain topic. It can be a tutorial, a technical guide.






While an ordinary article typically focuses on a single aspect of a topic, the Pillar is intended to be all-encompassing. It wants to answer all questions related to that particular topic and fully explain all aspects of that topic.For what purpose? First of all because by trying to answer all the possible questions regarding that topic and providing a complete and detailed explanation of it, in addition to acquiring authority on the topic , the page is more likely to perform at an SEO level .But… How to structure a Pillar article for your blog? Here is an example:Sector/Topic:Web Marketinga) Specific keyword or Long Tail Keyword:"How to lead leads to become loyal consumers"b) More specific keyword:"How to lead leads to become loyal consumers with Funnel Marketing "These queries characterized by several words (a – 8 words and b – 12 words ), fall into the categories of long tail keywords .