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Amway the leading global direct selling company, celebrates more than 60 years of experience in the world and this June 25, 2020 is commemorating 30 years of its opening in Mexico. During this time, it went from being a small company in Ada, Michigan to becoming the leader in its industry and a global leader with a presence in more than 100 countries. The company arrived in Mexico in 1990 with home cleaning products, Amway Home; to integrate at the end of that same year its beauty line, Artistry, and the following year, its line of nutritional supplements Nutrilite, currently the #1 brand in sales of vitamins and nutritional supplements globally (1) and the only global brand of vitamins and food supplements that grows, harvests and processes plants on its own farms, with organic certification.
Today the company offers more than 160 exclusive items in Mexico, within the categories of nutrition, beauty, personal care, cleaning and home technology, distributed and marketed by more than 25,500 Entrepreneurs throughout Guatemala Mobile Number List the country. Additionally, the company has its own Amway Business Institute, which provides educational resources, training and support programs for all its Entrepreneurs, helping them develop the skills they need to build their own business. As part of its innovation strategies, since 2019, Amway has invested in accelerating the use of digital tools, mobile experiences and product innovation, as well as data analysis instruments, to provide Entrepreneurs with greater resources to help them. to grow your own business, attracting and retaining more clients.

Today we find ourselves facing a situation in which digital experiences are key to the marketing of our products. For this reason, Amway will continue to invest in the development of focused efforts for these channels that facilitate the entrepreneurship process and help our Entrepreneurs reach new customers in a simpler and more efficient way ,” added Martín Galeazzi, General Manager of Amway de México. . For Amway, for several years now, the nutrition category has represented the largest number of sales and, therefore, it has focused its efforts on electronic commerce and implemented greater technology in this field, through the Nutrilite Tracking Program , which seeks to generate a transparent traceability process for your portfolio of vitamins and dietary supplements.
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