If this is the case,

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Ads is a little different: we’re going to attempt to cross-sell the customers you acquired during the holiday season. The Strategy For our purposes, let’s say you sell grooming accessories. You know, ergonomic hilts, razor blades, shaving creams, badger hair brushes, and overpriced beard oil infused with essence of dollars past. If someone bought a razor (the most expensive item you sell), there are multiple angles from which you can approach a cross-sale; better still is the fact that these cross sales are recurring because the nature of your business is such that your customers constantly need replacements for your consumables. sales vs cross-sales with facebook ads The key to cross-selling products with Facebook ads is custom audiences.



Let me rephrase: the key to SMB ecommerce is Benin WhatsApp Number custom audiences. If you’re rocking a five-figure product catalogue, you’re going to want to let Facebook automate your cross-selling with dynamic ads. That’s a topic for another day. You’re going to start by creating custom audiences using the email addresses of people who bought your razors. Go to the audiences tab, click “create audience,” and select “Customer File.” facebook custom audience is the key to ecommerce cross-sell From here, upload the email addresses of the people who bought your product during the holiday season. Since this isn’t your first rodeo— after all, we are talking post-holiday sales—I’m operating under the assumption that your Facebook Pixel is already configured to track purchases as conversions.





create a new conversion campaign using your previous purchasers as the target audience: facebook ads custom audience from customer email for cross-sell Now, since you’re looking to capitalize on a recent purchase in an attempt to cross-sell more of your products, you’ve got a handful of options in terms of ad creative. The one we’re going to focus on (because it allows you to promote multiple products without having to worry about creating a product feed) is Facebook’s new Collection ad. It makes creating dynamic, engaging ads that showcase multiple potential cross-sell opportunities super simple;