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Each stage is focused on different user needs: Discovery: It is this stage that the user becomes aware that they have a problem or need that they want to solve. At this stage you can offer content such as problem-focused educational articles, introductory guides, ebooks, infographics, analyzes and more. Consideration: At this stage the user compares the various options that exist for their problem to choose the one that best suits them.

At this point you can offer educational articles focused on solutions, video tutorials, webinars, expert guides, among others. Decision: The user is ready to decide the option that best suits their needs, here you can offer success stories, comparisons with Indonesia WhatsApp Number Data other providers, demonstrations, guides with frequently asked questions and similar. If you want to know better how to create a sales funnel step by step, we recommend: What is a sales funnel and how is it done? With a good inbound marketing strategy for hotels you can attract your potential clients from the moment they begin their search for information.

Benchmark In order to carry out successful campaigns and strategies, you must know what the competition offers, that is, you must do benchmarking , with the aim of finding what makes your brand special and exploiting it to stand out from the rest. Think, what does your hotel or resort offer that only people can experience there? It's not just lodging, it's relaxation, adventure or fun, depending on the market you are targeting.