But in the end is this really the fault of the marketer

kebavot208@mcum

At Plezi we also offer workflows (engagement scenarios): they’re highly relevant for taking a prospect from A to B. We’re able as marketers to offer the next piece of content or the next message following a specific action. For example, you listen to a talk and they tell you about an article, a workflow is created which will push the content mentioned so the lead can look further into the subject.

The problem? It’s when you seek to create workflows for the Phone Number Data entire buyer journey. Each lead is unique. Creating workflows, this comes back to making assumptions, which by definition will be largely false. This amounts to trying to predict the prospects’ buyer journey. This is impossible. Here, robots are better than we are at prediction and adapting to each lead. So, what’s our value as marketers? It’s about finding the right email subject, the right message.




It’s about knowing how to tell a story, about making sure that each interaction with the lead is remarkable. To end, here are two figures that demonstrate the need to focus on our value added, and to add automation where we can. 216. This is the number of leads generated in one day following the publication of an article on blogdumoderator.