WebFX WebFX’s DataTech Solutions

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Expert insights from nolan headshot Nolan Barger, DataTech Solutions Technical Lead, Technical Lead More than ever, your business is going to need to rely on your owned, first-party data to drive your marketing strategies, reporting needs, and campaign targeting. This is why marketing technology investments have skyrocketed in recent years. The data you collect is going to have a direct impact on the results you see from your marketing investment, more in 2024 than ever before.

Embrace the future of digital marketing by integrating sales and Belgium Phone Number Data marketing data so you can: Train ad platforms on the best leads for your business Remarket to users currently in your pipeline with programmatic ads Generate clear-cut reports on the ROI and profitability of your marketing And more Expert insights from nolan headshot Nolan Barger WebFX’s DataTech Solutions Technical Lead To date, syncing this data to your ad platforms is one of the highest-impact wins I’ve seen across our client base, and I anticipate the value to grow as more and more browsers crack down on data privacy and the use of third-party cookies.



24. Use reporting tools to unify data across platforms Attribution models, methods of data collection, cookie settings, and more can impact data tracking and attribution. That’s why it’s important to examine your data through different lenses. For example, someone may see your ad on Facebook several times. Then, they do a Google search, click your Google ad, and fill out a form on your website. In this scenario, your Google Ads account will count the form submission as a conversion from Google. Google’s tracking has no idea that user ever saw your Facebook ad. Does it mean your Facebook ad isn’t effective? No! That’s why it’s important to leverage reporting tools across platforms — like Google, Facebook’s conversion API, and our very own MarketingCloudFX suite, which can help unify your data across tools.