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So you started talking about, as we call it professionally, segmentation, i.e. division, for example geographically or any other way. And I think it would be worth considering two scenarios here. So, for example, we have a company that has one service and it is simpler. And we have an online store that has a broader product portfolio. Even a women's clothing store will have dresses, skirts, maybe some underwear and the like.
So if I understand what you said correctly, your suggestion is not to create a dozen America Cell Phone Number List or so campaigns and try to calculate the budget for clicks - times a day in each of these categories, but to choose one with, for example, the greatest sales potential . Or one region from which we have potentially achieved the most so far or we suspect that we have achieved the most. And focus on this before we start adding more money or messing with campaigns.

I just wanted to make sure I understood you correctly. MM: Yes, if we have, for example, categories in the store, because there are also stores that have two categories and those that have several dozen or more.of, let's say, categories in the store, we should launch this campaign for two or three categories at the beginning. For the best ones. Regardless of how many categories we have, it is always the case that most of the sales are generated by a few categories. According to the golden rule of /, probably % of the category generates % of the revenue. This is probably the case with most stores.
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