In short, the better we understand how Google and NLP work, the more it is possible to understand what the algorithm expects from the most relevant web pages: those it will choose to highlight for users. This in no way calls into question the importance of traditional ranking factors, but tends to accentuate the place given to the relevance and quality of content, to the user experience, and to the optimization of different content formats texts, images, videos and audio files.
So it’s high time to embrace natural language! ByAndréa Bensaïd Consultant in natural and social referencing in Paris. I support companies of all sizes in their web visibility strategy. HIS OTHER ARTICLES Google SGE: Search Generative BTB Directory Experience, a future opportunity for SEO? AIO: How artificial intelligence optimizes natural SEO strategies SEO Strategy: Optimize your SEO Strategy! See everythingROI: what is return on investment in marketing and how to calculate it? Published on March ,- Updated on July ,ByAndréa Bensaïd Consultant in natural and social referencing in Paris.
I support companies of all sizes in their web visibility strategy. ROI calculation In the field of marketing, ROI return on investment occupies a particular place: it is one of the most important components of marketing campaigns, because it makes it possible to measure the profitability of the actions carried out. Calculating ROI is therefore an essential lever for companies and marketers who intend to evaluate the real economic success of a campaign, determine whether the investments made have borne fruit.
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