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How will Inspire work? Basically, we are talking about a TikTok-like shopping feed, in which brands and creators will be able to bet on new content formats to inspire (terrible joke, I know) their audience. Screenshot of an Inspire feed To jump into Inspire, you’ll need to open the Amazon Shopping app and tap Inspire’s icon. every user will be asked about what they want to see, and will have more than 20 interest options to choose from, including makeup, skin care, interior design, and more. The app will use these answers to create a personalized feed. Again, very similar to TikTok’s initial setup.
But, why would users be interested in another TikTok, if we already have one, right? Amazon must have thought of that too, and has brought a very great ally to the table: practicality. Unlike TikTok, Inspire, from Amazon, has built a complete buyer journey in-app. When the customer Algeria WhatsApp Number is interested in a product, they just need to press a button at the bottom of the window, and they’ll be directed to the Amazon link – where they can buy it, see more details or put it on their “Wishlist”. And, boom, Inspire has converted a sale, just like that. Personally, I can’t wait to start testing this new feature and have my first impressions, but we’ll need to wait a little longer.
The company started to roll out the feature to selected users in the United States, and only then it will become available to everyone. For now, we’ll stay tuned for possible release dates. But does short-form video really make sense for Amazon? For those who like to be up-to-date with trends, more and more we are seeing short-form videos taking over all over the place. Instagram, for example, is prioritizing short-form videos with Reels, YouTube has launched YouTube Shorts, and Twitter is also enabling video content for its users. Not to mention, of course, TikTok – the pioneer in this format and source of inspiration for these (and many other) examples, including the most recent Amazon feature.
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發表於 2024-3-12 18:24:22