Keep it consistent with your branding

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Google does not want to offer its users content that is simply jammed with relevant phrases without offering quality information. Through RankBrain, a search query is processed. Results are delivered based on factors like the reason for the query, rather than just the words alone. For example, if you were to search the phrase “wisdom teeth,” there are a number of things you might be looking for. Over time, countless people have searched this phrase. Google has collected information on which pages helped them find what they were looking for. understand that you are most likely searching for a definition of wisdom teeth if you search this phrase.
  
Accordingly, it will provide definitional information first on its search engine results Photo Editing Services  page SERP . svg E Lower down on the SERP, it will provide information related to this search term – such as a list of oral surgeons – based on your geographic location. It may also include image search results in addition to more websites that will provide you with expert authoritative, and trustworthy information, based on Google’s quality rating algorithm. svg E svg E Optimizing for RankBrain The same way you need to optimize your content for voice, visual, and mobile search, your content should be optimized for RankBrain.



In fact, Google has referred to RankBrain as one of its three  RankBrain allows Google to most important ranking factors. Machine learning introduces a level of speed and efficiency that surpasses human ability. It has accelerated Google’s ability to connect users with the highest-quality information. This is possible due to large amounts of data it has collected over the years. Given the fact that Google processes over billion searches per day – of which are brand-new – they have collected enormous amounts of data with which they have been able to hone their algorithm.