Now it's your turn to study your audience

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It was never the platform with the most users ( it currently has 442 million monthly active users ), but it is loved by its audience, mostly female (60%). That's because Pinterest really is different. For many people, although it has various interaction functions, it is not really a social network, it is more of a visual search engine. ADVERTISEMENT Users use the network to create inspirational frameworks for their lives. They look up illustration references, save recipes for a special dinner, plan room decor, or research bridesmaid dresses. That is why Pinterest is also closely related to consumption, since people make purchase plans there.

According to Pinterest , 85% of users say that's where they Loan Phone Number List start new projects and 89% say they use it as shopping inspiration. So, brands can use Pinterest to post lifestyle-related pins that reinforce their personality and inspire users. But you can also use Pinterest in sales: pins can direct you to the website or e-commerce, generate traffic and lead the user to buy what they dream of. Westwing is a good example of a successful online brand. The brand itself is already inspiring, with lovely products for the home. On Pinterest, then, Westwing finds its audience, publishes product pins and drives them to its ecommerce. We quickly show you the main Marketing platforms on social networks.



Now it's your turn to study your audience and see which social networks perform best. Don't be afraid to test, evaluate and adjust. The important thing is to align your strategies with the audience and business objectives. So, social media can deliver effective results in terms of reach, engagement, and conversions. Now, download our Social Media Marketing Kit with guides for each platform and an editorial calendar to organize your planning. Seize it!Who are the potential clients and what type of profile do they have? Identifying potential customers helps you optimize your strategies that lead to conversion.